Ecco lo Speciale ‘Tech Trends 2014’ di ETNO

di Paolo Anastasio |

ETNODigital, la newsletter dell'associazione che riunisce i principali operatori europei, ha selezionato le principali tendenze digitali in vista del nuovo anno. Luigi Gambardella: 'Collaborare con le istituzioni europee priorità di ETNO per il 2014'.

Mondo


ETNO

L’inizio di ogni nuovo anno porta inevitabilmente con sé il bilancio su quello appena passato e le previsioni per il futuro. Su queste ultime e sulle prospettive hi-tech per i prossimi 12 mesi si concentra lo Speciale ETNODigital ‘2014 Tech Trends’, lanciato due giorni fa da ETNO, l’associazione che riunisce i principali operatori europei.

 

“I membri di ETNO stanno all’economia digitale europea come il sistema nervoso sta al corpo umano. Le nostre aziende offrono servizi e infrastrutture – le vene e le arterie dell’economia digitale – che consentono ai cittadini e alle imprese europee di godere delle enormi opportunità offerte dallo sviluppo di Internet”. Così Luigi Gambardella, Presidente dell’Executive Board di ETNO.

“Per fare fino in fondo la nostra parte e per rispondere alle sfide di un settore in costante evoluzione come il nostro, guardare avanti non è un’opzione, ma una necessità – continua Gambardella – Per questo abbiamo pensato di raccogliere in un’edizione speciale di questa newsletter i principali trend che potrebbero caratterizzare l’economia digitale nel 2014″.

“Si tratti di evoluzioni nel Cloud o nella telemedicina, di smart cities o di big data, un dato è certo: il volume dei byte generati e scambiati aumenterà esponenzialmente e gli operatori dovranno investire ingenti risorse per garantire che le reti del futuro siano in grado di sostenere l’esplosione del traffico Internet”, aggiunge Gambardella, sottolinenado che “Per questo i policy-makers europei dovranno fare la loro parte, promuovendo nuove regole per il nostro settore che incentivino innovazione e investimenti nelle reti di nuova generazione”.

“Collaborare con le istituzioni europee per raggiungere questo obiettivo resterà la priorità del lavoro di ETNO nel 2014 e non solo – chiude Gambardella – Potete stare sicuri che in questo caso non si tratta di una predizione o di una scommessa, ma di una certezza”. 

 

Lo Speciale si focalizza su alcune categorie ben definite e passa in rassegna le tendenze individuate dai maggiori esperti in tema di Future Tech Trends, Mobile & Wireless, Mobile Marketing, Security, Cloud Computing, Internet of Things, BioTech, Social Media, Gaming, Wearable Technology, eJournalism, Smart City, Future Law, Content Marketing, Digital Marketing, Education, eCommerce, Retail Trends, Brand Trends, Cable Tv & Broadband.

 

 

FUTURE TECH TRENDS


10 key trends to watch for 2014 (trends 1 to 5) | www.globaltrends.com
In our forthcoming Global Trends Report 2014, The Fieldbook, we highlight 10 trends that business leaders need to focus on today…

 

10 key trends to watch for 2014 (6 to 10) | www.globaltrends.com
In our forthcoming Global Trends Report 2014, The Fieldbook, we highlight 10 trends that business leaders need to focus on today…

 

New year brings clearer images on future of technology | www.charlotteobserver.com
Tech enthusiasts didn’t have much to cheer about in 2013. There wasn’t a lot of jaw-dropping or game-changing technology introduced…

 

Most popular jobs which didn’t exist 5 years ago | www.theundercoverrecruiter.com
LinkedIn decided to take a look at the data from the profiles of 259 million members, and see which jobs didn’t exist in 2008…

 

Gartner: 4 Disruptive Trends Changing the Future of IT | www.campustechnology.com
Will your institutional IT organization be ready to exploit the opportunities? …

 

What we want in 2014: Break the mold, tech companies | www.cnet.com
Some unsolicited advice to tech companies drawing up their plans for 2014: Dare to be stupid…

 

These Are The 10 Tech Trends You’re Going To See In 2014 | www.businessinsider.com
Juniper released its top 10 tech trends for 2014. Our cities are going to get smarter, our money is going digital…

 

Top 5 products that will be dead in 5 years | www.impactlab.com
We can’t know all of the different technologies that will fill our lives in five years. We can however, predict what tech products won’t last…

 

2014 Innovation Predictions: Why This Will Be the Most Innovative Year Ever | www.blog.mindjet.com
What do you see as the future of innovation in the enterprise for 2014? …

 

These tech trends will rule your life in 2014, says IEEE | www.fiercecio.com
Mobile distributed computing paradigm will lead to explosion of new services. Mobile and cloud computing are converging…

 

2014 in preview: A look at upcoming tech trends | www.zdnet.com
The year ahead should be an interesting one for business tech as multiple tectonic plates are shifting all at once…

 

The top 10 Internet and technology trends for 2014 | www.weforum.org 
Little by little, all electronic devices are connecting to the Internet…

 

Gartner Identifies the Top 10 Strategic Technology Trends for 2014 | www.gartner.com 
Gartner highlighted the top ten technologies and trends that will be strategic for most organizations in 2014…

 

IDC Predicts 2014 Will Be a Year of Escalation, Consolidation, and Innovation as the Transition to IT’s “3rd Platform” Accelerates | www.idc.com
IDC’s predictions for 2014 were heavily influenced by the 3rd Platform, the industry’s emerging platform built on mobile, cloud, big data and analytics, and social networking…

 

 

MOBILE & WIRELESS


What to expect from mobile networks in 2014: the 4G car, LTE Broadcast and small cells |www.gigaom.com
In 2014, carriers will start broadcasting video, shrinking the size of their cells and moving voice calls onto LTE…

 

Mobile: Preparing for the Third and Final Wave | www.wired.com
IDC predicted that worldwide IT spending in 2013 will exceed $2.1 trillion, with mobility being the biggest driver of that growth…

 

Top 5 Mobile and Wireless Technology Predictions for 2014 | www.yourstory.com
More and more operators are jumping into the LTE/LTE-Advanced bandwagon…

 

1 billion Androids to roam the globe in 2014 | www.totaltele.com
Google operating system to dominate this year’s device shipments; Windows sees an uptick after 2013 decline…

 

5 hottest Mobile Trends for 2014 | www.forbes.com 
Apple will fill the enterprise void created by the impending demise of BlackBerry…

 

 

MOBILE MARKETING


Six Trends for 2014 in Mobile Marketing and Advertising | www.marketingprofs.com
With over 75% growth in mobile advertising in 2013 mobile is no longer an emerging channel…

 

Four mobile advertising trends to look out for in 2014 | www.theguardian.com 
Ebuzzing’s vice president of mobile, Paul Coggins, takes a look into his crystal ball to reveal the trends you should watch out for…

 

 

SECURITY


Top 5 security predictions for 2014 | www.itproportal.com
The speed of change in technology is almost universally regarded as a good thing, and rightly so, with the convenience it brings to our personal and professional lives…

 

Predictions: Securing, Protecting the Internet of Things | www.securitywatch.pcmag.com
In our roundup of significant predictions for 2014, we’ve looked at new attack targets, the rise of the national Internet, mobile security, and online payments…

 

Top 10 security predictions for 2014 | www.cbronline.com
Some trends are predictable, some are intriguing and others are, well, spine chilling…

 

Planning for Network Security In 2014 | www.securityweek.com
Network security best practices associated with strategic IT initiatives, how to balance security risks with benefits to the business…

 

Booz Allen Releases Annual Cyber Security Trends for 2014 | www.boozallen.com
Booz Allen says cyber attacks are the “new normal” for financial services industry…

 

 

CLOUD COMPUTING

 

10 Cloud Computing predictions for 2014 | www.cio.com
2014 will be a disruptive year for vendors, service providers and IT organisations grappling with this change…

 

IDC’s Top Ten Technology Predictions For 2014: Spending On Cloud Computing Will Exceed $100B | www.softwarestrategiesblog.com
International Data Corporation presents their top ten technology predictions for 2014…

 

What’s on the Tech Radar in 2014? Multi-vendor Clouds, Context Aware Computing | www.thenextbigwhat.com
The Internet of Things, Ultra-HD TV, Real-time analytics and self organising networks will create some buzz in 2014…

 

 

INTERNET OF THINGS


Here’s why 2014 will be the year of the ‘Internet of things’ | www.venturebeat.com
Consumers have been snapping up connected fitness gadgets such as the Fitbit and the Jawbone in 2013…

 

Ces 2014: Cisco boss hails ‘internet of everything’ | www.ft.com
According to John Chambers, Cisco’s Ceo, the internet of things will be the next biggest vawe of the web…

 

Internet 2014: Rise of the Things | www.cnbc.com 
Right now, the Internet is largely a human-to-human affair. That is, we humans use various devices to do things via the Internet…

 

 

BIOTECH

 

Transformative Human Biotech Revolution Forecast 2014 | www.marketoracle.co.uk
It is that time of the year when we peer into our darkened crystal balls in hopes of seeing portents of the future in the shadowy mists…

 

 

SOCIAL MEDIA

 

The 10 Big Social Media Marketing Trends in 2014 | www.jeffbullas.com
The age of innocence is over. Social media is moving from adolescence to adulthood…

 

2014: The Age of The Brand Influencer | www.business2community.com
We Aren’t Influenced By Ads, But We Are Influenced By People. Spending Will Follow…

 

The six biggest trends in social that will blow your mind | www.socialmediaexplorer.com
Mega shifts in social business will significantly affect the way that business will run in the future…

 

Four Trends and Predictions for B2B Social Media in 2014 | www.business2community.com
B2B brands will integrate social media (and social analytics) with their overall marketing program…

 

5 Top Social Media Trends For 2014 | www.informationweek.com
What’s next in the realm of Facebook, Twitter, Google+, and social business? See if you agree with our experts…

 

5 Social Media Marketing Trends for 2014 | www.socialmediatoday.com
Most brands now understand the impact social media can have on their business…

 

 

GAMING

 

Future Of Gaming: 5 Exciting Emerging Trends | www.hongkiat.com 
Here are 5 features you can expect in the future of gaming…

 

Opinion: Matt’s Top 10 Tech & Gaming Predictions for 2014 | www.software.intel.com
Here are ten predictions for technology and gaming related things in the coming new year…

 

 

WEARABLE TECHNOLOGY

 

New Trends in Wearable Technology | www.huffingtonpost.com
Consumers want wearable tech to be such a seamless experience that they can forget they are even wearing it…

 

Seven Wearable Tech Predictions for 2014 | www.mobilesyrup.com
A new report from Juniper Research suggests that worldwide spending on wearable tech will hit $1.4 billion this year…

 

 

eJOURNALISM

 

10 ways journalists can prepare for the new year | www.journalism.co.uk
Once the festivities are over, it may well be worth taking a few minutes in order to be fully-prepared for the new year…

 


SMART CITY

 

Technology predictions for 2014: smarter cities, bigger games | www.theguardian.co.uk
From expanded connectivity, drones and patent wars to cheaper tablets, monster games and smart wearables…

 


FUTURE LAW

 

Future Law: IT and Legal Practice Predictions for 2014 | www.thetimeblawg.com
It looks a lot like 2011. Lawyers are slow adopters after all…

 

 

CONTENT MARKETING

 

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions | www.business2community.com
Content Marketing has become an important tool for companies who wish to establish their online presence…

 

Experts outline key content marketing trends for 2014 | www.theguardian.com
Personalisation, discoverability and story-first are just some of the predictions from a panel of experts compiled by the CMA on key content marketing trends for 2014…

 

 

DIGITAL MARKETING

 

11 Ways Technology will impact customer communication | www.readwrite.com
In any business, communication is key. But as technology evolves, so do the ways we reach our customers…

 

Infographic: Digital Marketing Trends & Predictions for 2014 | www.marketingtechblog.com
The year 2014 – digital marketing has reached a whole new level and continues to do so…

 

Marketing Trends for 2014 | www.business2community.com
Segmentations, data integration, social media are the hottest trends for 2014…

 

 

EDUCATION

 

Top Ed-Tech Trends of 2013: Hardware | www.hackeducation.com
We spend a lot of time in ed-tech talking about the Internet, about the Web, about software. But it all relies on hardware…

 

 

ECOMMERCE

 

7 e-commerce trends to look out for in 2014 | www.realbusiness.co.uk
E-commerce will get bigger than ever next year – here are the seven trends you need to look out for…

 

 

RETAIL TRENDS

 

Five Global Retail Trends That Will Shape 2014 | www.businessinsider.com
Retailers will have to unify their mobile, desktop, and tablet experiences – tracking shoppers as they move from platform to platform across the day…

 

 

BRAND TRENDS

 

14 Brand Trends for 2014 | www.futurelab.com
Consumers Expect More: Over the past five years, consumer expectations have increased on average by 20%…

 

 

CABLE TV & BROADBAND

 

Cable Television and Broadband Trends for 2014 | www.commscope.com 
Recently, operators have effectively reclaimed available spectrum by converting to an all-digital video lineup and using switched digital video

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